Companies are increasingly ramping up their focus on social responsibility, whether its championing women’s rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. From an optics perspective, socially responsible companies project more attractive images to both consumers and shareholders alike, which serves to positively affect their bottom lines.
Socially responsible companies tend to attract employees who are eager to make a difference in the world
- Being a socially responsible company can bolster a company’s image and build its brand.
- Social responsibility empowers employees to leverage the corporate resources at their disposal to do good.
- Formal corporate social responsibility programs can boost employee morale and lead to greater productivity in the workforce.